naoo puts self-developed strategic AI data platform Gaia into operation
With Gaia, naoo has developed its own data architecture for an intelligent, personalized user experience
Developed to support millions of users with real-time functions
Interlocking with the naooSense algorithm, which is based on Gaia and forms the core of the AI strategy
Zurich, May 6, 2025 - naoo AG (ISIN: CH1323306329, WKN: A40NNU), operator of the unique social media app naoo, will launch its newly developed data platform Gaia in May of this year. Gaia will be the architectural basis for all AI-supported functions of naoo in the future. This new data infrastructure will enable naoo to offer scalable analytics, intelligent recommendations and personalized user experiences across the entire platform
Gaia turns naoo into a learning and adaptive social media app that has the ability to understand user behavior and derive relevant content from it in real time. The data architecture created with Gaia is able to process billions of interactions from millions of users around the clock in a matter of seconds and learn continuously.
"Gaia is another important milestone on our AI roadmap. The new data platform gives us better structure, scalability and consistency - the foundation for AI to perform at the highest level. It is another step on our journey to make naoo a platform that dynamically adapts to each individual user," says Gabriel Höhener, Chief Product Officer at naoo.
The Gaia concept comprises a modern, multi-layered lakehouse architecture - a hybrid data model that combines the advantages of data warehouses with their structured and high-performance queries with the flexible storage of large volumes of data in a data lake. Operational and analytical data is merged in a common system, and user interactions, content metadata and social relationships are structured, enriched and analyzed. This applies to historical evaluations as well as real-time feedback and AI models.
Gaia is also the technical basis for naooSense (see news from 18 February 2025), the specially developed algorithm that combines behaviour, interests and context data to generate personalized content, feed compilations and recommendations in real time. naooSense forms the heart of the personalized user experience on the platform and is constantly learning.
These technological developments in the field of artificial intelligence will create the basis for a naoo experience that feels unique for every user. "Gaia is the starting point for what comes next: feeds that feel right, search functions that really understand the user - and a platform that gets smarter every day," says David Liu, Head of AI.
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com
Contact details
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
E-Mail naoo@edicto.de
Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
