Dr. David Liu joins naoo from eBay and becomes Head of AI
Liu brings extensive expertise in machine learning, AI-driven user engagement, and large-scale recommendation systems.
With AI and machine learning, naoo is intensifying its focus on user retention, personalized recommendations, and content offerings to scale advertising revenues and drive growth.
Liu joins a team of senior cloud and data engineers at naoo.
Zurich/Switzerland - April 14, 2025. naoo AG (ISIN: CH1323306329, WKN: A40NNU), operator of the unique social media platform naoo, appoints Dr. David Liu as Lead Data Scientist and Head of AI. In this role, Liu will be responsible for leading naoo’s AI and machine learning initiatives. His focus will be on creating a smarter, more personalized user experience: content will become more relevant, engaging, and easier to discover—significantly enhancing user interaction on the platform. This technological advancement lays the foundation for substantially improved user retention, fostering a more vibrant ecosystem. In turn, this will provide powerful drivers to scale advertising revenues and accelerate revenue growth.
Dr. Liu joins naoo from eBay, where he served for several years as Lead Scientist, working in both Shanghai and Zurich. At eBay, he led research teams and developed large-scaler enterprise recommendation systems, multimodal AI models, and real-time personalization engines. Prior to that, he was Senior Machine Learning Leader at IBM in Shanghai, where he led a team of engineers focused on developing advanced ML algorithms. His solutions significantly improved the performance of IBM’s customer service platforms. Liu holds a PhD in Computer Science, a Master’s degree in Computer Science, and a Bachelor's degree in Electrical Engineering.
As Lead Data Scientist and Head of AI, Liu joins a global team of software developers, cloud and data engineers with hubs in Switzerland, Estonia, Israel, Norway, Poland, and Vietnam. Together, they will deploy state-of-the-art AI techniques to further enhance naoo’s personalized feeds—delivering highly relevant, diverse, and surprising content tailored to users’ interests.
Additionally, the team will advance AI-powered search algorithms that go beyond keyword matching to understand user intent and deliver hyper-localized recommendations. Machine learning will also be used to further optimize the platform’s gamified reward structures. Another key focus is the development of advanced algorithms for social graphing and AI-driven group activities that strengthen the naoo community.
Dr. David Liu: "I am excited to join naoo and collaborate with a highly skilled team to implement a strategic AI roadmap. Together, our goal is to make naoo the leading platform for interactive, AI-driven social experiences. Our vision is an AI-powered ecosystem where recommendations not only achieve high precision but also sustainably foster engagement, community building, and reward-based interactions."
Gabriel Höhener, Chief Product Officer at naoo: "With David's expertise, we can expand the naoo offering even faster with state-of-the-art personalization. His deep technical expertise combined with his understanding of the business impact of AI innovations make him the ideal person to take naoo's AI to the next level."
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com
Contact details
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
E-Mail naoo@edicto.de
Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
