naoo AG off to a strong start to the year – user activity and downloads significantly increased
Monthly users since the beginning of the year +23.9%, weekly usage +45.9%, daily downloads over 200
Zurich, January 26, 2026 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform of the same name, is starting 2026 with a clearly positive operational development. Following several product improvements and new features, the company has seen noticeable growth in user activity and downloads since the beginning of the year.
In recent months, naoo has introduced key new features to the app, including an AI-based feed and intelligent search. Alongside this, the user experience has been continuously enhanced, particularly in terms of performance and stability. These enhancements are now showing measurable effects in the usage metrics.
December 31, 2025 provided a visible sign of this increased attention: on this day, naoo reached sixth place in the Swiss app charts, placing it among the top 10.
Since then, naoo has released two major app updates. At the turn of the year, naoo Loops was introduced, a fully personalized, AI-powered short video format that tailors content to the individual interests of users. This was followed in mid-January by another update focusing on stability, performance, and an overall smoother user experience.
This positive development is clearly reflected in the current key figures:
Since the beginning of the year, monthly active users (MAU) have increased by 23.9%, weekly active users (WAU) by 45.9%, and daily active users (DAU) by 16.2%.
At the same time, daily downloads have more than doubled since November and currently stand at over 200 per day.
Against this backdrop, naoo is preparing further product innovations, which are set to be launched on the market in the current first quarter. The aim is to further enhance the existing user experience and introduce additional functions for users and business partners.
"The current figures show that our product developments are being very well received by the market," says Thomas Wolfensberger, founder of naoo AG. "We see a clear positive momentum and are looking forward to the coming months with confidence."
About naoo
naoo is shaping the future of creator-driven social media—powered by artificial intelligence and a scalable platform designed for authentic, meaningful interactions. At the heart of the group is the naoo platform—a next-generation social media, local advertising, and loyalty ecosystem that connects people based on their interests and preferences. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system that allows users to benefit directly from their engagement. Business customers can create customized offers tailored to the needs of users and promote purchases and store visits through naoo Points. These points can be redeemed for a variety of rewards. With the addition of Kingfluencers to the group—the largest influencer agency in Switzerland and one of the largest in the DACH region—naoo combines platform innovation with market-leading expertise in the areas of creators, campaigns, and brand storytelling. naoo is evolving into an integrated ecosystem that includes its own creator-driven media formats such as Vertical Shorts and Content Hubs. These expand reach, deepen engagement, and support a diversified, IP-based business model.
naoo AG is headquartered in Zug, Switzerland, employs 41 people across its group activities, and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
