naoo Develops AI-Powered Recommendation Algorithm, Delivering 8x More Relevant Content
naoo has developed an advanced AI-powered recommendation algorithm built on the foundation of its high-speed graph database.
The new algorithm dubbed ‘naoo Sense’ demonstrates an at least 8x improvement in recommendation relevance based on early tests.
The system is designed to enhance user engagement through personalized content and real-time interactions.
By integrating loyalty, points, and gamification features, naoo aims to build a fundamentally improved social media experience.
Zug/Zurich, 18.02.2025 – naoo AG (ISIN: CH1323306329, WKN: A40NNU), a Swiss social media innovator, has reached a new level of personalization with naoo Sense, its proprietary AI-powered recommendation system. Early tests have shown that naoo Sense delivers 8x more relevant content compared to baseline models, setting the stage for an engaging and seamless user experience.
naoo Sense leverages naoo’s high-speed graph database and advanced machine learning to serve customized posts, videos, and product offers. By analyzing user interests and real-time interactions, it delivers content that truly resonates with each individual.
The recommendation system includes several advanced features to provide a fundamentally improved user experience. This includes real-time personalization, which instantly delivers content recommendations based on current user actions. This also applies to new users, who immediately receive tailored content. Even as user preferences evolve over time, naoo Sense dynamically reweights and continuously prioritizes the content flow for each individual user.
The rollout of naoo Sense is planned for Q2 2025, with further testing and refinement underway to ensure optimal performance.
"These test results show the remarkable potential of naoo Sense," says Gabriel Höhener, Chief Product Officer at naoo. "AI remains a key area of investment and development for naoo, and we expect the platform to grow strongly in this area in the coming months."
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329). Further information can be found at: https://www.naoo.com.
Contact details
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
E-Mail naoo@edicto.de
Users and community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
