naoo shows strong growth in Q4 and reaches 3rd place in the Swiss app charts for the first time
27.01.2025Downloads increased by 65% in Q4 2024 compared to the previous quarter
Number of comments increases by 117% in Q4
Growing awareness of the naoo app: conversion rate in the App Store increased fivefold in the fourth quarter
naoo achieves a top position in the Swiss app charts for the first time with 3rd place
Zug/ Zurich, January 27, 2025 - naoo AG (ISIN: CH1323306329, WKN: A40NNU), operator of the unique social media app naoo, is continuing its successful growth trajectory. The number of downloads increased by 65% in Q4 2024 compared to the previous quarter. This means that the total number of downloads has now exceeded the 85,000 mark. At its peak, naoo was in third place in the Swiss App Store ranking and has thus established itself among the top 10 most popular social apps.
At the same time, organic growth also continued to gather pace in the final quarter of 2024. This is demonstrated, for example, by the app's ever-increasing discoverability: 59% of new users found naoo directly via the App Store search. In the third quarter of 2024, this rate was around 37%. This has a direct impact on the conversion rate in the app store (from impressions to downloads), which has increased almost fivefold in the last three months of 2024 and now stands at 23.3% - further proof that awareness of the app is steadily increasing.
Engagement as a driver for sustainable reach
The engagement figures within the naoo community also developed positively compared to the previous quarter: interaction with content, measured by the number of likes and comments, rose by 80 % from 340,000 to 610,000. During the same period, direct networking between users - measured by the number of follows - increased from 160,000 to 240,000 (+50 % compared to Q3).
Karl Fleetwood, CFO and COO of naoo AG: "Our placement in the top 3 of the app charts is a strong signal. It shows that our concept of personalized, relevant and rewarding social media experiences is hitting the nerve of the times and is inspiring more and more users. But things are also happening within the naoo community - the sharp rise in engagement confirms that we are on the right track in every respect."
It can be concluded from these developments that the naoo community is not only growing, but also has an increasingly active and closely networked structure. The high level of participation, the ever-increasing content and the intensifying exchange between users are all very positive signs. This creates a solid basis for sustainable growth and strengthens naoo's position as an interactive network with added value for users and advertising partners.
In particular, the significant increase in engagement figures within the naoo community can be attributed to targeted measures. In recent months, the feed logic has been successively optimized and supplemented with even more targeted suggestions.
In addition, a new search function with visual content suggestions was introduced, which has increased the relevance and attractiveness of the platform, as Gabriel Höhener explains: "Our AI-supported feed optimization remains a priority. We are working intensively on the algorithm that provides users with ever more precise personalized suggestions for content, people and offers and will soon implement far-reaching updates in this area as well."
About naoo AG
naoo AG develops and operates a Swiss social app that has all the key features of well-known social networks, but also offers unique additional functions. For example, naoo brings people together based on their interests and preferences ("making friends") and deepens existing relationships by comparing these interests between individual users ("staying friends"). With the naoo points system, naoo wants to thank its users for their commitment and let them share in the success of the platform. naoo awards points for everyday actions in the app such as posts, likes, follows, inviting friends or answering questions. Your business customers can publish offers on the platform that are tailored to the individual needs of users and motivate them to come to their business locations by awarding naoo points. Depending on the availability of corresponding vouchers, naoo points can be exchanged for cash, among other things. Central to this is the idea that naoo users are always rewarded for their attention and engagement on the platform. naoo is based in the city of Zug in Switzerland and employs a team of twelve people. The naoo app is available in the App Store for IOS or in the Play Store as an Android version.
naoo AG is based at Baarerstrasse 21 in Zug, Switzerland.
Further information can be found at www.naoo.com
Contact:
Media and investors
Karl Fleetwood, COO & CFO, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
e-mail naoo@edicto.de
Users and users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
