naoo AG strengthens equity by converting CHF 4.6 million loan
Publication of Insider Information pursuant to Article 17 of Regulation (EU) No. 596/2014
CHF 4.6 million in loans are converted into equity.
Capital increase to be carried out through offsetting in the second quarter of 2025
Anchor shareholders enter into a lock-up of 12 months from issue
Measure significantly strengthens naoo's equity
Zurich, May 9, 2025 - naoo AG ("naoo"; ISIN: CH1323306329; stock exchange symbol: NAO) announces that all shareholder loans, which are reported in the balance sheet as of December 31, 2024 at a total of CHF 4,642,257, will be fully converted into equity in the second quarter of 2025. This was confirmed by the submission of a corresponding declaration by the anchor shareholders to the company today and the Board of Directors has passed a corresponding resolution on this basis.
This loan was provided by the company's anchor shareholders in order to ensure the financing of operational growth. The conversion will be carried out by offsetting as part of an ordinary capital increase based on the existing capital band anchored in the Articles of Association. The conversion price will be based on the share price at the time of execution. This measure will significantly improve naoo's equity.
The anchor shareholders have also made a commitment to the Board of Directors to observe a lock-up period of twelve months for the new shares issued as part of the conversion. This confirms their long-term confidence in the strategic development of the company.
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com.
About Kingfluencers
Kingfluencers is a company of naoo AG and operates as a specialized agency brand within the naoo group.Kingfluencers is Switzerland’s leading agency for influencer and social media marketing. Since its founding in 2016, the company has established itself as a key partner for brands looking to create authentic and impactful digital campaigns. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels—from Instagram, TikTok, and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers is setting new benchmarks for creative, data-driven, and targeted influencer marketing in Switzerland and beyond.
Contact details
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Phone: +49 (0) 69 905505-52
E-mail naoo@edicto.de
Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
