Welcome to the naoo newsroom - the place for anyone who wants to take a closer look. Here you will find interviews, media reports, statements and background information that show what makes naoo tick - and how we are rethinking the world of networking. The newsroom opens the door to our vision, our values and what happens behind the scenes.
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Two strong brands. One vision.
The acquisition of Kingfluencer by naoo marks the beginning of a new era. Two strong players in the Swiss social media landscape are joining forces to connect brands, communities and content even more effectively. This film shows how a vision became a shared mission - with creativity, technology and genuine community spirit.
naoo AG acquires Kingfluencers AG, the leading influencer agency in Switzerland, thereby further expanding its expertise in influencer marketing and digital brand communication.
Thomas Wolfensberger (founder, naoo AG) in an interview with the Venture Capital Magazine
"Our goal is to continue to grow in Switzerland and to expand internationally"
VC Magazine: naoo describes itself as the only social media platform that can also be used to earn money. How does that work?
Wolfensberger: naoo is based on the conviction that every active social media user should be rewarded for engagement and data and not just creators with a high reach, as is the case with the large social media platforms. Because those users who practically fill the platforms with life with the time they spend and their valuable content as well as their engagement in the form of likes, shares or comments or inviting friends should not go away empty-handed and should be incentivized to become even more active. This is why naoo rewards active naoo users with points. However, these points are not virtual play money, but can be exchanged for money, vouchers or soon also directly in stores for products and services.