naoo Group Strengthens Its Position in Creator-Based Marketing: Kingfluencers and PostFinance Generate 4.9 Million Impressions and High User Engagement
Zug/Zurich, May 12, 2026 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, is strengthening its position in the field of data-driven digital brand activation through the successful implementation of a creator-based annual campaign by its subsidiary Kingfluencers AG in collaboration with PostFinance.
The campaign combined several key themes—including the Crypto Campaign 2025, the "Sackgeld" study on money management, Bitcoin Pizza Day, and the "tjing" app—and was carried out on Instagram and TikTok with a total of ten influencers.
The campaign results underscore the impact of long-term creator partnerships in the financial sector. In total, the campaign generated 4.9 million impressions, a cumulative reach of 2.4 million, 17,725 engagements, and 2,559 conversions.
Particularly noteworthy is the 2025 crypto campaign, which achieved the highest reach within the year’s marketing efforts with over 3.1 million impressions and exceeded all defined KPI targets. By presenting complex financial topics in an authentic way, the campaign successfully reached and engaged relevant target audiences on social media.
Engagement with the "tjing" app was also impressive, with an above-average engagement rate of 4.4% and creative content formats that generated high levels of user interaction.
PostFinance and Kingfluencers have been working together since 2022. The goal of this partnership is to present complex financial and innovation topics in an accessible way and to integrate them authentically into the community’s everyday digital life.
“This campaign demonstrates what is possible when influencer marketing is approached strategically, data-driven, and with a long-term perspective. Together with PostFinance, we succeeded in translating complex financial topics into relevant content with measurable impact,” says Philip Hofmann, Head of Consulting at Kingfluencers. “The key lay in the combination of creative excellence, data-driven optimization, and credible creator personalities.”
PostFinance also views the collaboration as a major success: “With Kingfluencers, we have a partner at our side who not only understands our topics but also implements them creatively and in a way that resonates with our target audience on social media. Especially in the crypto space, it was important to us to convey complex content in a way that is both understandable and authentic. The collaboration was always efficient, straightforward, and characterized by mutual trust—which is ultimately reflected in the very strong campaign results,” says Michael Probst, Marketing Manager at PostFinance.
The campaign underscores Kingfluencers’ position as a leading Swiss provider of creator-based marketing solutions, while also demonstrating the naoo Group’s ability to combine reach, creator expertise, and data-driven activation in integrated campaign formats.
About naoo
naoo AG is building the future of creator-led media, social interaction and local activation in a business model designed to connect digital attention with measurable real-world outcomes. At the core of the Group stands the naoo platform – a next-generation social media and activation ecosystem that connects digital attention with geographic relevance and merchant interaction. The platform delivers a unique user experience through personalized content, gamification, and an innovative points-and-rewards system, while creating unique value through local incentives, measurable activation around physical places and new forms of real-world interaction enabled by naoo business. Business customers can create individualized offers tailored to user needs and incentivize visits to physical locations through naoo points, which can be redeemed for a variety of rewards.
Together with Kingfluencers AG - the largest influencer agency in Switzerland and one of the largest in the DACH region - naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling, creating new funnel extension opportunities between digital campaigns and real-world interaction.
In addition, naoo continues to expand its ecosystem through proprietary creator-driven media formats such as vertical shorts and content hubs that broaden reach, deepen engagement and support a diversified, IP-driven business model.
naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
