naoo AG will be presenting at the 19th Shopping Center Forum in Zurich
naoo Keynote on "Next Level Social Media: How Social Commerce Is Revolutionizing Retail"
Gregor Doser, Managing Director of naoo AG, speaks to 300 decision-makers from the Swiss shopping center industry
naoo as an official sponsor of the 19th Swiss Trade Congress for the Shopping Center Industry
Zug/Zurich, May 6, 2026 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, is participating today as an official sponsor and keynote partner at the 19th Shopping Center Forum Switzerland—the leading Swiss trade conference for the shopping center industry and professionals in the retail real estate sector. The event is taking place at the Radisson Blu Hotel, Zurich Airport, and brings together around 300 decision-makers from retail, center management, real estate development, and investment.
At 3:45 p.m., Gregor Doser, Managing Director of naoo AG and former Industry Leader at Google Switzerland, will deliver a keynote presentation titled “Next Level Social Media: How Social Commerce Is Revolutionizing Retail.” The presentation will highlight how naoo bridges the gap between digital engagement and in-store visits—thereby transforming shopping centers into measurable performance channels for the first time.
naoo will be featured in a high-profile program at the forum, which, in addition to the naoo keynote, will include presentations by former Swiss President Dr. h.c. Adolf Ogi, BAK Chief Economist Claude Maurer, retail analyst Dr. David Bosshart, and internationally renowned retail expert Chris Igwe (Paris). This year’s main theme is “EMOTION ECONOMY — The Hybrid Shopping Experience.”
"The Shopping Center Forum is the most important platform for the Swiss retail industry. We are excited to showcase here for the first time how naoo transforms shopping centers and retail into measurable performance channels—thereby filling a gap that no other provider has addressed to date," says Gregor Doser, Managing Director of naoo AG.
naoo at the Shopping Center Forum – Strategic Context
naoo is a local activation platform that combines digital discovery with verified in-store visits. Using the naoo map, users discover time-limited offers from local retailers, navigate to the store, and verify their purchase by scanning a QR code at the point of sale—a real-time attribution capability that no other provider on the market can match.
For shopping centers and retailers, this means that every store becomes a controllable performance channel. Periods of low foot traffic can be specifically targeted. Every verified visit is measurable and can be attributed to a specific campaign element. naoo thus bridges the gap that previously existed in retail marketing between digital engagement and in-store conversion.
naoo AG owns Kingfluencers AG as a wholly owned subsidiary—Switzerland’s largest influencer agency, with 3,800 creators and 175 million followers. This infrastructure serves as the demand engine for naoo Store Traffic: creator content on Instagram and TikTok directs users straight to the naoo app and from there to physical stores.
About naoo
naoo AG is building the future of creator-led media, social interaction and local activation in a business model designed to connect digital attention with measurable real-world outcomes. At the core of the Group stands the naoo platform – a next-generation social media and activation ecosystem that connects digital attention with geographic relevance and merchant interaction. The platform delivers a unique user experience through personalized content, gamification, and an innovative points-and-rewards system, while creating unique value through local incentives, measurable activation around physical places and new forms of real-world interaction enabled by naoo business. Business customers can create individualized offers tailored to user needs and incentivize visits to physical locations through naoo points, which can be redeemed for a variety of rewards.
Together with Kingfluencers AG - the largest influencer agency in Switzerland and one of the largest in the DACH region - naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling, creating new funnel extension opportunities between digital campaigns and real-world interaction.
In addition, naoo continues to expand its ecosystem through proprietary creator-driven media formats such as vertical shorts and content hubs that broaden reach, deepen engagement and support a diversified, IP-driven business model.
naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
