naoo Group Expands Its Position in Strategic Creator Marketing
naoo subsidiary Kingfluencers and Coop are continuing their partnership with another annual campaign
Zug/Zurich, Switzerland – June 16, 2026 – naoo AG (Düsseldorf: NAO; ISIN: CH1323306329; WKN: A40NNU) announces the continuation of the long-standing partnership between its subsidiary Kingfluencers AG and Coop. The renewed implementation of a year-round creator campaign underscores the naoo Group’s strategic positioning in the field of data-driven and creator-driven brand activation.
Kingfluencers and Coop have been working together successfully since 2017. What began as a project-based collaboration has evolved over the years into a long-term strategic partnership. At the heart of this partnership is a structured annual approach that combines a consistent presence with seasonal campaigns, firmly embedding brands in consumers’ daily lives.
For the naoo Group, such long-term client relationships are of particular importance. Recurring annual contracts with leading Swiss companies contribute to the diversification and predictability of the Group’s revenue base and strengthen its position as an integrated provider of creator marketing and digital brand activation.
The 2025 annual campaign also confirmed the effectiveness of this approach. By combining strategic planning, creative content, and data-driven management, various Coop private-label brands were positioned authentically and in a way that resonated with their target audiences throughout the year, aligning with relevant consumer moments. The results underscore the potential of an integrated creator ecosystem that focuses on long-term collaboration rather than isolated individual campaigns.
As part of the partnership, seasonal themes such as Veganuary, barbecue season, raclette & fondue, and Christmas are strategically leveraged to integrate brands into authentic everyday situations and build a lasting connection with the community.
Luca Obrist, Head of Marketing at Kingfluencers, says: "This long-standing partnership demonstrates that creator marketing today is much more than just individual campaigns. Together with Coop, we are pursuing a strategic, year-round approach that provides ongoing support for brands and builds long-term relationships with consumers."
Customers also view the collaboration positively. "Working with Kingfluencers is always very professional and respectful. We appreciate the high quality of the content they produce, as well as the successful blend of creative storytelling and the right influencers," says Annika Meier, Social Media Advertising at Coop.
The continuation of the partnership in 2026 underscores the naoo Group’s strategic focus on progressively integrating platform technology, creator expertise, and data-driven activation. With Kingfluencers, the Group holds a leading position in Swiss creator marketing while laying the groundwork for the further development of integrated marketing and local activation solutions.
About naoo
naoo is shaping the future of creator-driven social media—powered by artificial intelligence and a scalable platform designed for authentic, meaningful interactions. At the heart of the group is the naoo platform—a next-generation social media, local advertising, and loyalty ecosystem that connects people based on their interests and preferences. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system that allows users to benefit directly from their engagement. Business customers can create customized offers tailored precisely to users’ needs and incentivize purchases and in-store visits through naoo Points. These points can be redeemed for a variety of rewards. With the addition of Kingfluencers to the group—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with market-leading expertise in the areas of creators, campaigns, and brand storytelling. naoo is evolving into an integrated ecosystem that includes, among other things, its own creator-driven media formats such as Vertical Shorts and Content Hubs. These expand reach, deepen engagement, and support a diversified, IP-based business model.
naoo AG is headquartered in Zug, Switzerland, employs 41 people across its group activities, and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
