naoo AG Presents Its First IFRS Consolidated Financial Statements
Operating revenue of CHF 6.0 million, a net profit of CHF 0.3 million, and shareholders’ equity of CHF 7.9 million characterized the 2025 fiscal year.
Zug/Zurich, Switzerland – June 10, 2026 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of the social media and commerce platform , today published its first consolidated financial statements in accordance with International Financial Reporting Standards (IFRS). The transition to IFRS marks an important step in the professionalization of financial reporting and lays the foundation for internationally comparable communication with institutional investors and the capital market.
In fiscal year 2025, the naoo Group generated operating revenue of CHF 6.0 million. Consolidated net income amounted to CHF 0.3 million and was significantly influenced by non-cash items resulting from the first-time adoption of IFRS, particularly in connection with purchase price allocation as part of the integration of Kingfluencers. Adjusted for these effects, the naoo Group remains in a planned investment and scaling phase from an operational perspective.
With equity of CHF 7.9 million, the naoo Group has a significantly stronger balance sheet as of the reporting date. The conversion of loans into equity, which took place in December 2025, also contributed to strengthening the capital structure.
With the integration of Kingfluencers, the naoo Group further strengthened its strategic positioning in fiscal year 2025. The combination of platform technology, a creator ecosystem, and established customer relationships lays the foundation for the Group’s continued commercial scaling. As part of the integration, the first joint growth initiatives were implemented in 2025. Through a joint onboarding program, influencers with a cumulative reach of over 3 million followers were onboarded to the naoo platform.
As part of the transition to IFRS, key accounting and valuation principles have been aligned with international standards. This includes, among other things, the accounting treatment of technology platforms, customer loyalty programs, employee stock plans, and intangible assets acquired through corporate acquisitions. In doing so, naoo is establishing a transparent foundation for the Group’s future periodic financial reporting.
Following the completion of key platform and integration work, the Group’s focus in 2026 will increasingly shift toward commercial scaling. The focus will be on growing operating revenue, expanding the merchant and creator base, and rigorously refining the cost and organizational structure.
Kevin Dragon, Chief Financial Officer of naoo AG, says: “With our first IFRS consolidated financial statements, we are laying the foundation for transparent and internationally comparable financial reporting. The key point for our investors is this: Our operating business has grown to CHF 6.0 million, our balance sheet has been significantly strengthened with equity of CHF 7.9 million, and the reported positive consolidated net income is largely attributable to the first-time adoption of IFRS. Operationally, we remain in an investment and scaling phase.”
To provide further details on the results, the company will host a public earnings call on the Airtime platform on June 23, 2026, at 3:00 p.m. (CEST). Management will present the key developments of the 2025 fiscal year as well as the first-ever IFRS consolidated financial statements and will be available to answer questions from investors.
The full 2025 Annual Report is available in English at www.naoo.com/investor-relations .
Financial calendar
June 9, 2026
Publication of the 2025 Annual Report (IFRS)
June 23, 2026, 3:00 p.m. (CEST)
Public earnings call on the Airtime platform
June 30, 2026, 11:00 a.m. (CEST)
Annual General Meeting of naoo AG (online)
About naoo
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable results in the real world. At the heart of the group is the naoo platform—a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. At the same time, it creates significant added value through local incentives, measurable engagement centered around physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards.Together with Kingfluencers AG—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in the areas of creators, campaigns, and brand storytelling. This creates new opportunities to expand the marketing funnel between digital campaigns and real-world interaction.
In addition, naoo is continuously expanding its ecosystem through its own creator-driven media formats, such as Vertical Shorts and Content Hubs. These expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people across the group’s activities, and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
