Kingfluencers and naoo present new perspectives on influencer marketing at the Swiss Omnichannel Forum 2026
Switzerland's largest influencer marketing agency demonstrates how influencer campaigns can be combined with innovative technologies to help brands acquire and retain customers even more effectively.
Zug, October 21, 2026 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, will join forces with its subsidiary Kingfluencers AG on October 21, 2026, at the Swiss Omnichannel Forum at The Dolder Grand in Zurich to present new perspectives on influencer marketing in retail. Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will demonstrate how influencer marketing can be leveraged throughout the entire customer journey—from initial inspiration through purchase to long-term customer loyalty.
The Swiss Omnichannel Forum brings together leading representatives from the retail and technology sectors, including companies such as Zalando, Manor, Globus, and SAP. The focus is on the future of retail and the growing integration of digital and physical customer experiences.
Kingfluencers is the largest influencer marketing agency in Switzerland and one of the largest in the DACH region. With a network of more than 4,000 creators, over 300 brand clients, and extensive experience in designing and executing successful campaigns, Kingfluencers helps companies authentically reach their target audiences, build brand awareness, and achieve measurable marketing goals.
In a presentation titled “From the Feed to the Store. From the Store to a Loyal Customer,” Wolfensberger demonstrates how the impact of influencer campaigns can be extended beyond traditional social media channels. By combining creator content, community building, and targeted customer engagement, new opportunities arise not only to inspire consumers but also to motivate them to make specific purchasing decisions and visit stores.
The social media platform naoo complements Kingfluencers' range of services. With what are known as "naoo Worlds," brands can build their own digital communities, link creator content to products, offers, and events, and engage with their target audiences over the long term.
Dr. Thomas Wolfensberger explains: “Influencer marketing has become one of the most effective tools in modern brand communication. Kingfluencers combines creative excellence with extensive experience and a unique network of creators. With innovative approaches and technologies like naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results.”
With their presentation at the Swiss Omnichannel Forum, Kingfluencers and naoo are underscoring their commitment to actively shaping the future of influencer marketing and offering brands and retailers innovative solutions for an increasingly connected customer journey.
About naoo
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable results in the real world. At the heart of the group is the naoo platform—a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. At the same time, it creates significant added value through local incentives, measurable engagement centered around physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards.Together with Kingfluencers AG—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in the areas of creators, campaigns, and brand storytelling. This creates new opportunities to expand the marketing funnel between digital campaigns and real-world interaction.
In addition, naoo is continuously expanding its ecosystem through its own creator-driven media formats, such as Vertical Shorts and Content Hubs. These expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people across the group’s activities, and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
