naoo AG accelerates transformation into an integrated media tech group based on strong half-year results 2025
The integration of Kingfluencers strengthens profitability (38% margin) and forms the basis for scalable growth in influencer marketing, AI-driven media and digital commerce; publication of the independent GBC Research Report.
Zurich, November 07, 2025 - naoo AG (Düsseldorf: NAO; ISIN: CH1323306329), a social media platform and influencer marketing company, has evolved into an integrated media tech group. This underlines the financial and strategic success of naoo's acquisition of Kingfluencers. This move was a key driver of the half-year results: Revenue rose to CHF 4.3 million in the first half of 2025 (H1 2024: CHF 0.42 million) - a tenfold increase - while the gross margin almost doubled to 38%.
The company's new operational structure is based on three complementary, technology-driven units that are designed for scalability and high margins. These include the established core business of influencer marketing, strengthened by Kingfluencers, as well as the new growth areas of creator-driven commerce & content hubs for the direct monetization of creator communities and vertical shorts & AI-powered distribution for curated short video content.
"We have evolved from a pure social media platform into a diversified group with a technology-driven infrastructure for scalable growth," said Dr. Thomas Wolfsenberger, founder of naoo AG. "Our half-year results and strengthened margins confirm our strategy to serve the entire value chain between brands, creators and consumers. "We look forward to presenting the next phase of growth at the MKK conference."
"Our gross margin of 38% in the first half of the year underlines the strong profitability of our integrated model," said Kevin Dragon, CFO of naoo AG. "We now have a cash-generating core business and are deploying capital in a targeted manner to efficiently scale our high-growth technology units."
Strategic development and independent analysis
The strategic transformation and financial development of the company are analyzed in a research update by GBC AG. The report highlights naoo AG's scalable platform model and its market position within the Creator Economy. The full report is available on the company's website: https://naoo.com/
The management will present the corporate strategy and growth outlook at the MKK Investor Conference on November 12, 2025 at 4:30 pm (Room GBC III, The Charles Hotel, Munich).
About naoo - naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329). Further information can be found at: https://www.naoo.com.
About Kingfluencers - Kingfluencers AG is the leading Swiss agency for influencer and social media marketing, headquartered in Zurich and part of the naoo Group. Since 2016, the company has established itself as a key partner for brands looking to implement authentic and effective digital campaigns. Kingfluencers combines performance marketing with powerful storytelling across all relevant channels. With a strong network of 3,800 influencers in Switzerland and Germany, a proprietary campaign platform and a results-oriented, data-driven approach, Kingfluencers has implemented over 2,100 successful campaigns in the DACH region. In 2025, Kingfluencers became part of the naoo Group - with the aim of actively shaping the future of social media in Switzerland and beyond.
Kingfluencers has implemented over 2,100 successful campaigns in the DACH region. In 2025, Kingfluencers became part of the naoo Group - with the aim of actively shaping the future of social media in Switzerland and beyond.
Contact for investors
Aisha Lindman, MBA
Phone: +41 (0)79 867 10 10
E-Mail: IR@naoo.com
Contact for media
Karl Fleetwood
Chief Operating Officer
Phone: +41 (0)79 867 10 10
