naoo AG strengthens AI expertise with experienced engineering team
Senior engineering team of former IBM experts drives implementation of the product roadmap
Zurich, Switzerland - November 26, 2025 - naoo AG (Düsseldorf: NAO; ISIN: CH1323306329) today announced a significant expansion of its software development and AI capabilities with the addition of an experienced and well-established team of four former IBM experts. This strategic expansion strengthens the company's capabilities in applied AI and scalable system design and accelerates the execution of its product roadmap in the areas of personalization, search and commercial optimization.
"Gaining AI expertise in this quality and performance class is a powerful lever for our entire product roadmap," said Gabriel Höhener, Chief Product and Technology Officer of naoo AG. "The additional in-depth expertise strengthens our precision-oriented development approach and accelerates the translation of advanced AI research into scalable products with real added value for users and partners.
"Our ambition is to create an AI foundation that is both intelligent and highly relevant," added Dr. David Liu, Chief Data Scientist and Head of AI. "By combining world-class engineering excellence with our data science expertise, we are creating technologies that understand user intent and significantly increase engagement in our media and commerce ecosystem."
About naoo
naoo is shaping the future of creator-driven social media - powered by artificial intelligence and a scalable platform designed for real, meaningful interactions. At the center of the group is the naoo platform - a next-generation social media, local advertising and loyalty ecosystem that connects people based on their interests and preferences. The platform offers a unique user experience through personalized content, gamification and an innovative points and rewards system that allows users to benefit directly from their engagement. Business customers can create individualized offers tailored to the needs of users and promote purchases and in-store visits through naoo Points. These points can be redeemed for a variety of rewards. With the addition of Kingfluencers to the Group - the largest influencer agency in Switzerland and one of the largest in the DACH region - naoo combines platform innovation with market-leading expertise in creator, campaign and brand storytelling. naoo is evolving into an integrated ecosystem that includes proprietary, creator-driven media formats such as Vertical Shorts and Content Hubs. These expand reach, deepen engagement and support a diversified, IP-based business model.
naoo AG is headquartered in Zug, Switzerland, employs 41 people across the Group's activities and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).
Contact for investors
Aisha Lindman, MBA
Phone: +41 (0)79 867 10 10
E-mail: IR@naoo.com
Contact for media
Karl Fleetwood
Chief Operating Officer
E-mail: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
