naoo AG significantly increases incoming orders in the first months of 2025
Incoming orders for the naoo Group increase by 12.3% year-on-year in Q1 2025 to
CHF 4.49 millionNumber of customer campaigns commissioned plus 39.9 %
Strategic integration of Kingfluencers shows strong operational impact
Strong growth in influencer markets worldwide and in the DACH region
Zurich, May 27, 2025 - naoo AG (ISIN: CH1323306329, WKN: A40NNU) continued to massively improve its operating performance in the first quarter of 2025. This is also reflected in a significant increase in incoming orders for the Group, which also includes the recently acquired subsidiary Kingfluencers AG. At CHF 4.49 million, this was already 12.3 % higher in the first three months of 2025 than in the same quarter of the previous year.
At 298, the number of campaign contracts signed by advertisers in the first quarter of 2025 almost reached the level of the full year 2024, representing an increase of 39.9% compared to the same quarter of the previous year (213 campaigns). This positive development not only underlines the strong demand from advertisers, but also demonstrates the growing implementation power within the naoo Group.
Customers in the first quarter include renowned companies such as Nestlé, BMW, Migros, Coop and Sunrise. Ambassador campaigns, event activations by influencers and integrated multichannel campaigns based around target group-specific content and events are particularly popular.
Influencer marketing, which is operated together with the subsidiary Kingfluencers and implemented on the naoo platform, is becoming an integral part of efficient and target group-oriented brand communication both globally and regionally. According to the latest Influencer Marketing Benchmark Report 2025 by Influencer Marketing Hub, the global market volume in 2025 is estimated at USD 32.55 billion - a growth of over 35% compared to the previous year. In the DACH region, market studies expect a market volume of over EUR 1.3 billion in 2025 - with annual growth rates of 12 to 15 %. This dynamic market environment offers ideal conditions for the naoo Group to further expand its position as an innovation-driven social media provider with an impact at all levels.
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329).
About Kingfluencers
Kingfluencers is the leading Swiss agency for influencer and social media marketing and part of the naoo Group. Since its foundation in 2016, the company has established itself as a central partner for brands that want to realize authentic and effective digital campaigns. With an extensive network of over 3,000 influencers, data-driven strategies and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels - from Instagram, TikTok and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers sets new standards for creative, data-driven and targeted influencer marketing in Switzerland and beyond.
naoo AG is based at Baarerstrasse 21 in Zug, Switzerland.
Further information can be found at www.naoo.com
Contact details
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
E-Mail naoo@edicto.de
Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
