naoo AG launches new app version with massively improved performance and additional features
User experience significantly improved once again
App speed increased by a factor of 10, loading time greatly reduced
Front-end costs reduced by 50 % through technology changeover
New messaging function and UI optimizations for all users
Availability of the new version expected from June 9, 2025
Zurich, June 5, 2025 - naoo AG (ISIN: CH1323306329, WKN: A40NNU), operator of the Swiss next-generation social media platform, is releasing a new version of its mobile app. The loading times for content are now ten times faster than before - creating an even more attractive user experience. In terms of technology, naoo is also laying the foundations for scaling to international markets.
Thanks to comprehensive backend and frontend optimizations, content is now delivered at lightning speed. This makes scrolling even faster and further improves the user experience. This marks a fundamental advance in content delivery and sets new standards for the responsiveness of the platform.
To enable this technological leap, naoo's entire mobile architecture was converted from native Swift and SwiftUI development to a standardized React Native framework. This reduced the development and maintenance costs for the app by 50%. At the same time, product development is accelerated and resources are used even more efficiently - a key factor for scalable expansion.
The new version also brings a new, integrated messaging function for all users: naoo thus creates an intuitive state-of-the-art messaging experience - including the sharing of images, posts and media between users. The new version is expected to be available in the Google and Apple stores from June 9, 2025.
The new version of the naoo platform also further increases the opportunities for influencers. Features such as double-tap-to-like, verified influencer badges, pinch-to-zoom, a revised post layout, animated header effects and @mentions in comments will enable influencers to use the naoo platform even more effectively in future. This will result in additional synergies with Kingfluencers within the naoo Group. The leading Swiss influencer marketing agency has been part of naoo for several months.
"This update is a milestone," says Gabriel Höhener, Chief Technical Product Officer at naoo AG. "We are reaching a new level of performance, scalability and efficiency. Our infrastructure is now ready to serve millions more users with significantly improved response times. We are thus creating the basis for further user growth and the international expansion of naoo."
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com
About Kingfluencers
Kingfluencers is a company of naoo AG and operates as a specialized agency brand within the naoo group.Kingfluencers is Switzerland’s leading agency for influencer and social media marketing. Since its founding in 2016, the company has established itself as a key partner for brands looking to create authentic and impactful digital campaigns. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels—from Instagram, TikTok, and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers is setting new benchmarks for creative, data-driven, and targeted influencer marketing in Switzerland and beyond.
Contacts:
Media and investors
Karl Fleetwood, Head of Operations, karl.fleetwood@naoo.com
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Phone: +49 (0) 69 905505-52
Fax: +49 (0) 69 905505-77
Mobile: +49 (0) 178 2060388
E-mail amuehlhaus@edicto.de
Users and users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
