naoo AG Transitions to IFRS for Consolidated Reporting and Advances Group-Wide ERP Harmonization
Transition to IFRS strengthens alignment with international capital markets and enhances comparability with listed peers
Integration of the recently acquired Kingfluencers AG onto the Group's central ERP platform drives operational efficiency and scalability
Zurich, October 30, 2025 - naoo AG (Düsseldorf: NAO; ISIN: CH1323306329), announced today it has initiated the transition of its consolidated financial reporting to International Financial Reporting Standards (IFRS). The adoption of IFRS will enhance global comparability and increase transparency for the international investment community. The Group will issue its first consolidated IFRS financial statements with the 2025 Annual Report, which will include further details on the transition.
Kevin Dragon, CFO of naoo AG:
“The transition to IFRS is a key pillar of our international growth strategy, strengthening our commitment to global transparency. This, alongside the ongoing integration of our Group-wide systems, builds a strong foundation for scalable value creation.”
The Company has commenced the integration of Kingfluencers AG onto its unified ERP platform. The unified system eliminates redundant processes and provides consolidated data, a critical step to capture operational synergies from the acquisition through streamlining of key functions, including finance, HR, and sales.
About naoo - naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329). Further information can be found at: https://www.naoo.com.
About Kingfluencers - Kingfluencers AG is the leading Swiss agency for influencer and social media marketing, headquartered in Zurich and part of the naoo Group. Since 2016, the company has established itself as a key partner for brands looking to implement authentic and effective digital campaigns. Kingfluencers combines performance marketing with powerful storytelling across all relevant channels. With a strong network of 3,800 influencers in Switzerland and Germany, a proprietary campaign platform and a results-oriented, data-driven approach, Kingfluencers has implemented over 2,100 successful campaigns in the DACH region. In 2025, Kingfluencers became part of the naoo Group - with the aim of actively shaping the future of social media in Switzerland and beyond.
Kingfluencers has implemented over 2,100 successful campaigns in the DACH region. In 2025, Kingfluencers became part of the naoo Group - with the aim of actively shaping the future of social media in Switzerland and beyond.
Contact for investors
Aisha Lindman, MBA
Phone: +41 (0)79 867 10 10
E-Mail: IR@naoo.com
Contact for media
edicto GmbH
Axel Mühlhaus, Jessica Pommer
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Phone: +49 (0)69 905505-52
E-mail: naoo@edicto.de
Contact for users and creators
Benjamin Duthaler
Head of Community Management
E-mail: benjamin.duthaler@naoo.com
