naoo AG strengthens equity capital through loan conversion
Balance sheet strengthened by converting approximately CHF 5.2 million in loans granted by the main shareholder
Zurich, December 23, 2025 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329) has carried out a capital increase within the scope of its existing capital band, converting shareholder loans granted by its main shareholder, Dr. Thomas Wolfensberger, in the amount of approximately CHF 5.2 million into equity. The measure serves to further strengthen the company's balance sheet and equity base.
As part of the capital increase, a total of 1,093,020 new registered shares with a par value of CHF 1.00 each were issued. Of these, 1,078,020 shares were paid up by offsetting existing shareholder loans from Dr. Thomas Wolfensberger. In addition, 15,000 shares were issued through a cash contribution from another investor.
The converted shareholder loans were provided in full by the main shareholder and consist of two components: cash loans that Dr. Thomas Wolfensberger has provided to the company in the past, and advance payments in the form of share provisions made on behalf of naoo AG.
These share allocations were made, among other things, to pre-finance contractually owed purchase price components in connection with the acquisition of Kingfluencers AG, as the company did not have any shares of its own available at that time to meet these obligations. The main shareholder has thus made advance payments for the company's obligations.
The resulting shareholder loans have now been converted into equity as part of the capital increase. The transaction does not result in any new inflow of funds and does not constitute new external financing. It is a balance sheet restructuring that improves the company's equity ratio without changing the economic substance or strategic orientation of naoo AG.
Following the capital increase, naoo AG's share capital amounts to CHF 5,561,277, divided into the same number of fully paid-up registered shares. The main shareholder pursues a long-term investment strategy and continues to actively support naoo AG in implementing its growth and integration strategy.
About naoo
naoo is shaping the future of creator-driven social media—supported by artificial intelligence and a scalable platform designed for genuine, meaningful interactions. At the heart of the group is the naoo platform—a next-generation social media, local advertising, and loyalty ecosystem that connects people based on their interests and preferences. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system that allows users to benefit directly from their engagement. Business customers can create customized offers tailored to the needs of users and promote purchases and store visits through naoo Points. These points can be redeemed for a variety of rewards. With the addition of Kingfluencers to the group—the largest influencer agency in Switzerland and one of the largest in the DACH region—naoo combines platform innovation with market-leading expertise in the areas of creators, campaigns, and brand storytelling. naoo is evolving into an integrated ecosystem that includes its own creator-driven media formats such as Vertical Shorts and Content Hubs. These expand reach, deepen engagement, and support a diversified, IP-based business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
Investors and media, please contact:
Karl Fleetwood
Chief Operating Officer
Phone: +41 (0)79 867 10 10
E-mail: Karl.Fleetwood@naoo.com
