naoo launches naoo search – a semantic hybrid AI discovery layer connecting content, creators, real-world places and products
An important step in the further development of naoo into a comprehensive AI-personalized discovery platform
Zurich, Switzerland – December 16, 2025 – naoo AG (Düsseldorf: NAO; ISIN: CH1323306329) today announces the launch of naoo Search, a semantic, AI-powered search function that forms a central building block in the company's further development toward a fully AI-personalized social discovery platform. Rather than functioning as a traditional keyword tool, naoo Search offers a meaning- and interest-based approach that allows users to discover content, people, topics, and products within the app. The launch of naoo Search follows the expansion of naoo's AI organization, most recently reinforced by a team of four experienced former IBM engineers.
naoo Search is designed as a discovery engine for the entire platform: users can already explore content, profiles, and creators via a semantic, interest-driven model. naoo Search is based on a multilingual semantic engine that supports English, German, French, Italian, Spanish, Turkish, and Chinese—enabling discovery across a broad linguistic landscape and diverse creator communities. With the planned launch of naoo Business in the first quarter of 2026, the search will be expanded to include companies, locations, and offers, creating a uniform structure for future monetization models. Thanks to its multimodal approach, the same engine can later be used to cover new areas such as real estate, jobs, or services. This creates additional revenue potential that meaningfully complements the current business model.
The system interprets visual, thematic, and behavioral signals to understand what is relevant to each individual user. This semantic layer connects digital content with real-world discovery—across locations, creators, and experiences. naoo Search is based on naoo's proprietary AI architecture, including its own platforms GAIA for data orchestration and ModelKnife for automated model training, embedding generation, deployment, and real-time serving. This ensures scalability, reliability, and fast iteration cycles.
"Semantic AI can change how people discover not only content, but also jobs, services, local businesses, and real estate," said Thomas Wolfensberger, founder of naoo. "Many industries still lack an intuitive, interest-based discovery layer—and that's where we see a clear opportunity."
David Liu, Head of AI at naoo, added: "naoo Search is based on a multimodal semantic architecture that understands content in context—visually, linguistically, and behaviorally. This allows us to lay the foundation for personalized discovery across all areas of the app and, in the future, across other vertical segments as well. This is the first step toward a unified recommendation system that learns with the user."
naoo search is part of a broader series of AI-driven product innovations. The launch of the feed at the beginning of this year will be followed by video recommendations (naoo Loops), people matching, and—in early 2026—business and offer matching. Together, these components form a unified semantic and personalized discovery system that connects content, creators, users, companies, and future commercial offerings.
naoo search is available for all iOS and Android users starting today.
About naoo
naoo is shaping the future of creator-driven social media—supported by artificial intelligence and a scalable platform designed for genuine, meaningful interactions. At the heart of the group is the naoo platform—a next-generation social media, local advertising, and loyalty ecosystem that connects people based on their interests and preferences. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system that allows users to benefit directly from their engagement. Business customers can create customized offers tailored to the needs of users and promote purchases and store visits through naoo Points. These points can be redeemed for a variety of rewards. With the addition of Kingfluencers to the group—the largest influencer agency in Switzerland and one of the largest in the DACH region—naoo combines platform innovation with market-leading expertise in the areas of creators, campaigns, and brand storytelling. naoo is evolving into an integrated ecosystem that includes its own creator-driven media formats such as Vertical Shorts and Content Hubs. These expand reach, deepen engagement, and support a diversified, IP-based business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
Investors and media:
Karl Fleetwood
Chief Operating Officer
Phone: +41 (0)79 867 10 10
Email: Karl.Fleetwood@naoo.com
