naoo launches a globally unique product format
naoo worlds connects physical locations, local businesses, content, and communities to create a new kind of social media experience
Zug/Zurich, Switzerland – July 8, 2026 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered social discovery, activation, and commerce platform, today launched naoo Worlds, a new product format that connects creators, artificial intelligence, maps, and local businesses in a shared discovery experience. With Worlds, naoo is expanding its platform with a new feature that inspires people, raises the visibility of local businesses, and encourages consumers to visit them in person.
The first World to launch is “Fresh & Groovy,” which was developed in collaboration with creator and DJ Dennis Bauer and is based on his established brand of the same name. Fresh & Groovy guides users through Zurich’s food, drink, pop-up, and lifestyle scenes. The focus is on an exciting urban experience—where you can eat well, discover exciting pop-ups, find unique bars, or check out the latest hotspot. Users can switch at any time between a personalized feed and an interactive map to discover new places both thematically and geographically.
The launch of the first World also marks the start of the format’s gradual expansion. In collaboration with Kingfluencers, a subsidiary of naoo AG and one of Switzerland’s leading influencer marketing agencies, additional creators have been selected to build their own Worlds in the coming months. In addition to Dennis Bauer, these include Steve Merson and Kevin Lütolf, among others. The World creators selected for the launch have a combined reach of over three million followers across their social media channels. This enormous community potential is now being channeled directly into the naoo ecosystem to drive highly efficient organic growth.
Each World connects creators, the community, and real-world locations into a continuously growing discovery experience. At the same time, local offerings from restaurants, stores, event organizers, and other local businesses can be integrated directly into thematically relevant Worlds. This embeds local activations within a cultural, thematic, and geographic context, allowing them to be perceived as a natural part of the user’s journey.
With Worlds, naoo is targeting the growing global market for local digital engagement. While existing platforms either show people content or help them find places, naoo is the first to connect creators, communities, artificial intelligence, and local businesses in a shared discovery experience. Digital inspiration seamlessly transitions into real-world visits and interactions.
The platform architecture was deliberately designed to be scalable to other cities in collaboration with strong local creators. Each new World brings its own community, local content, and local businesses to the platform, thereby creating a scalable mechanism for international growth. At the same time, Worlds lays the foundation for future AI-native verticals such as shopping, travel, real estate, and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, says: “Today, local businesses face the challenge of not only reaching people digitally, but also inspiring them to visit in person. With naoo Worlds, we connect creators, communities, and local businesses in a shared discovery experience. This creates a new digital engagement model that combines inspiration, recommendations, and in-person visits.”
About naoo
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable results in the real world. At the heart of the group is the naoo platform—a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. At the same time, it creates significant added value through local incentives, measurable engagement centered around physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards.Together with Kingfluencers AG—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in the areas of creators, campaigns, and brand storytelling. This creates new opportunities to expand the marketing funnel between digital campaigns and real-world interaction.
In addition, naoo is continuously expanding its ecosystem through its own creator-driven media formats, such as Vertical Shorts and Content Hubs. These expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people across the group’s activities, and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
