naoo launches “naoo Sense 3”—a completely new AI feed designed to deliver more relevant content in real time
naoo Sense 3 is a completely new feed that combines multiple content sources—interests, trends, location, and community signals—in real time
The first feed built entirely on naoos's sophisticated AI organization and infrastructure
Runs on naoos' scalable, in-house AI and data infrastructure
Designed for continuous improvement through real-time experiments in which multiple versions of an algorithm are tested in parallel
Zug, Switzerland — August 5, 2026 — naoo AG (ISIN: CH1323306329, WKN: A40NNU), operator of an AI-powered social discovery, activation, and commerce platform, today unveiled naoo Sense 3, a completely redesigned version of its AI-powered content feed. naoo Sense 3 marks the next stage in the evolution of naoo’s proprietary recommendation system and significantly improves how content is discovered, personalized, and delivered within the app.
Unlike the previous feed algorithm, naoo Sense 3 responds in real time to each individual user. The feed shows something new every time it’s opened, adapts immediately when a user’s behavior or interests change, and helps new users find what they’re looking for much faster—a personalized, relevant feed starting from the very first session, instead of the same generic content that everyone else sees.
naoo Sense 3 is the first feed developed by naoo’s now-mature AI organization. naoo Sense 2, launched in mid-2025, was an early milestone; in the year since then, naoo’s AI team has built a complete infrastructure and product stack.
In quick succession, naoo has delivered the building blocks of an AI-personalized discovery platform—a scalable data and AI infrastructure (GAIA), a machine learning framework for automated model training and real-time serving (ModelKnife), and a real-time experimentation layer (METIS)—along with a range of user-facing products, including semantic, multilingual search across content, creators, locations, and products (naoo Search), AI-powered video recommendations (naoo Loops), and semantic matching that connects users with relevant people and communities (People Matching).
Crucially, naoo Sense 3 is designed to continuously evolve. Using the real-time experimentation framework, naoo can run multiple versions of the feed algorithm in parallel, measure their performance based on real-world engagement signals, and confidently roll out the strongest configurations—ensuring that the feed continuously improves rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a quantum leap in how our feed works—and the first feed we’ve built entirely on the AI foundation we created last year. It brings together everything that makes naoo unique—interests, location, community, and, increasingly, our business ecosystem—in real time, so that users not only discover the content they love but also the local businesses, offers, and rewards opportunities in their area.”
For naoo, this marks an important strategic step. A more relevant, fresh, and personalized feed is the driving force that the world’s leading social platforms have relied on to deepen engagement, retain users, and ultimately expand their reach. By incorporating this class of feed technology into its local discovery model, naoo aims to strengthen user retention and engagement and support the sustainable growth of its active user base over time—thereby making a better feed the foundation for scaling the platform. A phased rollout of naoo Sense 3 is planned for August 2026.
About naoo
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable results in the real world. At the heart of the group is the naoo platform—a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. At the same time, it creates significant added value through local incentives, measurable engagement centered around physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards.Together with Kingfluencers AG—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in the areas of creators, campaigns, and brand storytelling. This creates new opportunities to expand the marketing funnel between digital campaigns and real-world interaction.
In addition, naoo is continuously expanding its ecosystem through its own creator-driven media formats, such as Vertical Shorts and Content Hubs. These expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people across the group’s activities, and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood, Chief Operating Officer, Email: karl.fleetwood@naoo.com, Phone: +41 (0)79 867 10 10
