Latest product releases are a resounding success
28.05.2024The new AI-powered content upgrade integrates the naoo community's most popular posts into search and feed
Impressions per user +34 percent and feed impressions +50 percent
Dynamic growth in the number of naoo app downloads: +25% since the start of the year
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Zug/ Zurich, May 28, 2024 - naoo, the new, unique social media platform, is making content for its users even more needs-based and valuable with two product releases. The measurable result: naoo is being used even more intensively and extensively. The significant innovations in the area of content are based on the use of artificial intelligence (AI) and concern both the search (Search 2.0) and an improved, individualized feed with trending content.
With Search 2.0, naoo offers an extended search function in grid view format that allows users to discover both the most popular posts in the form of trending content and posts based on their individual interests and user behavior. The new search function thus combines trending content with interest-based suggestions and naoo loops (short videos) at a glance. The naoo community is clearly enthusiastic about the new search functionality. Almost a third of daily active users are already using the feature almost daily and the proportion continues to increase. This is the result of an initial evaluation after one week. Search 2.0 has also significantly increased the intensity of searches. The search impressions per user have already increased by 35 percent with Search 2.0, and the time spent in the new search feature is increasing exponentially.
Another significant content upgrade is the improved naoo feed. This now shows the most popular posts on the entire platform - also supported by AI - in addition to the posts of the followed profiles, individually tailored to the interests of the users. Initial data on the impact of this upgrade also shows positive trends: In the week following the release of the new feed, naoo recorded an increase in daily feed impressions of almost 50% compared to the previous week, while impressions per user increased by 34%. This means that users are now using the feed tailored to their needs significantly more intensively.
The ongoing expansion of the naoo platform is accompanied by dynamic growth in user numbers. The number of downloads of the naoo app is currently around 25 percent higher than at the end of 2024. naoo is currently developing new features and increasing awareness of the platform should further accelerate the growth of naoo.
Karl Fleetwood, Chief Operating Officer of naoo says: "We seem to have cracked the code. Our users are spending more time on naoo every day and are seeing better and better authentic content that is personalized to them. In combination with the unique points system, which systematically rewards good content, naoo has achieved a unique positioning among social media platforms. Accordingly, we expect our growth to continue dynamically."
Gabriel Höhener, Chief Product Officer, adds: "We are excited about the progress made in connection with the latest product releases. naoo is becoming faster, more interesting and more personalized. We are currently working on a product that will allow all our users to connect with other users in a completely new way, based on specific shared interests or other commonalities. The new product is internally called 'Super Recommender'."
About naoo AG
naoo AG develops and operates a Swiss social app that has all the key features of well-known social networks, but also offers unique additional functions. For example, naoo brings people together based on their interests and preferences ("making friends") and deepens existing relationships by comparing these interests between individual users ("staying friends"). With the naoo points system, naoo wants to thank its users for their commitment and let them share in the success of the platform. naoo awards points for everyday actions in the app such as posts, likes, follows, inviting friends or answering questions. Your business customers can publish offers on the platform that are tailored to the individual needs of users and motivate them to come to their business locations by awarding naoo points. Depending on the availability of corresponding vouchers, naoo points can be exchanged for cash, among other things. Central to this is the idea that naoo users are always rewarded for their attention and engagement on the platform. naoo is based in the city of Zug in Switzerland and employs a team of twelve people. The naoo app is available in the App Store for IOS or in the Play Store as an Android version.
naoo AG is based at Baarerstrasse 21 in Zug, Switzerland.
Further information can be found at www.naoo.com
Contact:
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
e-mail naoo@edicto.de
Users and users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
