Rising sales and satisfied customers
06.08.2024Renowned customers rely on advertising with naoo - and the number is increasing
Targets for campaigns for brands such as El Tony Mate, Swype and Shoppi Tivoli were significantly exceeded
Successful campaigns from naoo combine classic native ads with many interactive elements such as surveys and in-app games
First sales in the six-digit CHF range generated and further dynamic sales development planned in line with user growth, expansion of the platform and new tools for business customers
Break-even expected in 2026
Zug/ Zurich, 6 August 2024 - Following the successful development of its new, unique social media platform, naoo AG is now also starting to monetize its business model.
Important building blocks for economic success are advertising from platforms such as Facebook and Audience Network and, above all, naoo's own campaigns, which companies can use to address potential customers in a targeted, efficient and innovative manner.
In both areas, naoo has been able to record its first significant successes in recent months. This is reflected in sales in the six-figure CHF range.
The number of ads served increased significantly in the second quarter of 2024. Compared to the first quarter, around 300% more ads were served to users. In its own campaigns, naoo recorded a significant increase in customer interest from well-known companies. In these campaigns, naoo combines classic native ads with interactive elements such as surveys and gamification, thus making optimum use of the strengths of the naoo platform. The latest campaigns show that the naoo platform, as a unique combination of high interaction, meaningful user profiles and state-of-the-art technology, generates far above-average results for naoo's corporate customers. It was possible to significantly exceed the targets set for completely different sectors and products:
El Tony Mate: naoo has carried out several awareness campaigns for the innovative soft drink manufacturer, consisting of native ads, competitions and surveys. The most recent campaign achieved a click rate of 0.8% and exceeded the targeted reach with a target achievement of 151%.
Swype: The telecommunications provider, a Sunrise subsidiary, benefited from the "Summer Deal" campaign, which included native ads, a competition and a survey. The reach target was also exceeded here with 108% and the click rate was even 1.2%.
See Tickets: naoo ran a campaign for the Heidi musical for Switzerland's second-largest ticket provider. The measures led to a click rate of 1.5% and a reach target achievement of 132%.
Europa-Park: Europe's largest theme park relied on a campaign supported by native ads, competitions, surveys and "Spin & Win". This campaign achieved an impressive click rate of 4.8% and clearly exceeded the reach target by 226%.
Shoppi Tivoli: The largest shopping center in Switzerland, ran various campaigns including native ads, a competition and a survey. With a click rate of 1.2% and a target achievement of 119%, the campaign was also a great success,
EUROBUS: naoo ran a Rustexpress campaign for the European bus network that included native ads, a competition and a survey. This campaign achieved a click rate of 1.8% and a target achievement of 167%.
In July 2024, naoo ran four self-marketed campaigns simultaneously for the first time. The naoo social media platform has thus successfully passed its first test in terms of its performance for corporate customers and its scalability. Accordingly, naoo is also confident about its goals for the further commercial expansion of the platform. Exponentially increasing sales are planned, driven by equally growing user numbers, the ongoing technological expansion of the platform and the introduction of further innovative tools for corporate customers. naoo is aiming to break even in 2026.
Thomas Wolfensberger, founder and senior advisor of naoo: "Based on our unique platform, we now want to start making naoo commercially successful. The significant increase in the number of advertisements played out, but above all the powerful naoo campaigns, prove that our concept works very well. The reach targets defined by our customers were always clearly exceeded in the most recent campaigns. This means that we also have reliable references for other potential corporate clients. Above-average campaign results are a good basis for our future commercial success. We have successfully taken the first steps in this direction and are now working on the implementation of further product innovations and will soon be presenting another business tool for the naoo platform."
About naoo AG
naoo AG develops and operates a Swiss social app that has all the key features of well-known social networks, but also offers unique additional functions. For example, naoo brings people together based on their interests and preferences ("making friends") and deepens existing relationships by comparing these interests between individual users ("staying friends"). With the naoo points system, naoo wants to thank its users for their commitment and let them share in the success of the platform. naoo awards points for everyday actions in the app such as posts, likes, follows, inviting friends or answering questions. Your business customers can publish offers on the platform that are tailored to the individual needs of users and motivate them to come to their business locations by awarding naoo points. Depending on the availability of corresponding vouchers, naoo points can be exchanged for cash, among other things. Central to this is the idea that naoo users are always rewarded for their attention and engagement on the platform. naoo is based in the city of Zug in Switzerland and employs a team of twelve people. The naoo app is available in the App Store for IOS or in the Play Store as an Android version.
naoo AG is based at Baarerstrasse 21 in Zug, Switzerland.
Further information can be found at www.naoo.com
Contact:
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
e-mail naoo@edicto.de
Users and users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
