naoo Completes Kingfluencers Integration and Sets the Course for Its Next Phase of Growth
A shared location in Zurich, integrated functions, and new growth projects form the foundation for the next phase of our collaboration
Zug/Zurich, October 22, 2026 – naoo AG has completed the integration of Kingfluencers into the naoo Group. The integration process began with the acquisition of Kingfluencers in March 2025 and will be finalized at the end of October when the companies move into their shared office in Zurich.
Since the acquisition, the two companies have been gradually integrated both organizationally and operationally. Shared functions have been established, particularly in the areas of finance, commercial operations, and human resources. Most recently, joint growth initiatives were also launched that connect the naoo platform with Kingfluencers’ creator network, customer relationships, and commercial capabilities.
At the end of October, the operational teams from naoo and Kingfluencers will move into shared office space at Molkenstrasse 15, located directly on Zurich’s historic Helvetiaplatz, in the immediate vicinity of the Volkshaus and Europaallee. This physical merger marks the visible culmination of the integration process. naoo AG’s headquarters will remain in Zug.
With the completion of this integration, Gregor Doser has decided to hand over his operational responsibilities to the existing management team and to step down from the executive boards of naoo AG and Kingfluencers AG. Gregor Doser and naoo are currently in discussions regarding a potential future role as a strategic advisor.
Doser joined the group in May 2025, shortly after the acquisition of Kingfluencers, and has since served as Chief Commercial Officer and Managing Director of Kingfluencers, as well as a member of the Executive Board of naoo AG. In this role, he has played a key role in driving the commercial development of Kingfluencers and, in particular, the company’s integration into the naoo Group.
“Gregor has driven the integration process forward with great prudence and strategic clarity and has made a significant contribution to bringing Kingfluencers and naoo together. We sincerely thank him for his tremendous dedication and the careful handover to the operational team, and we wish him all the best in the next phase of his career,” says Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG.
Gregor Doser adds: “Now that the teams and business units have been consolidated, I believe the time is right for me to hand over operational leadership to the well-established management team. I am proud of what we have achieved together, and I look forward to following the Group’s continued development.”
Gabriel Höhener will also be stepping down from the naoo AG executive board. As part of the organization's ongoing development, product responsibilities have been consolidated under Dr. David Liu.
Gabriel Höhener has been with naoo since 2022 and most recently served as Chief Product & Technology Officer and a member of the Executive Board. In this role, he was responsible for technical product development and made a significant contribution to the establishment and further development of the naoo platform. During a pivotal phase of development, he laid important groundwork for the product as it exists today and played a key role in shaping its evolution. naoo thanks Gabriel Höhener for his tremendous personal dedication, his important contribution to building the platform, and his many years of collaboration.
With the completion of the integration, the naoo Group is increasingly focusing on scaling its joint growth initiatives and the strategic expansion of the naoo platform. A key priority is the expansion of the naoo Play entertainment and streaming service, which aims to reach additional target audiences and increase user activity through new digital entertainment formats, particularly vertical short dramas. At the same time, the existing social media, community, and gamification features, as well as naoo Worlds, will be further developed. Kingfluencers’ extensive creator network, customer relationships, and marketing expertise offer valuable synergies for increasing the platform’s reach, unlocking new monetization opportunities, and driving growth for both companies.
About naoo
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable results in the real world. At the heart of the group is the naoo platform—a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. At the same time, it creates significant added value through local incentives, measurable engagement centered around physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards.Together with Kingfluencers AG—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in the areas of creators, campaigns, and brand storytelling. This creates new opportunities to expand the marketing funnel between digital campaigns and real-world interaction.
In addition, naoo is continuously expanding its ecosystem through its own creator-driven media formats, such as Vertical Shorts and Content Hubs. These expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people across the group’s activities, and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
