GBC launches research coverage of naoo AG with a price target of EUR 28.48 (CHF 26.50) and a buy recommendation
Innovative technology company with "latest generation AI-driven social media platform"
Growth driver: integration of the platform with local retail and increased use of AI technology in the platform
Platform synergies with own influencer marketing agency and successful buy & build strategy open up high growth and earnings potential
Dynamic sales growth expected to around CHF 48.3 million in 2027 and around CHF 100.6 million in 2028 (2024: sales of CHF 0.4 million)
Zurich, July 15, 2025 - The analysts of GBC AG have initiated coverage of naoo AG (ISIN: CH1323306329, WKN: A40NNU). In a comprehensive initial study, they recommend the naoo share as a "buy" and give a price target of EUR 28.48 (or CHF 26.50). This represents a price potential of more than 300 percent compared to the current price of EUR 6.75 (closing price on July 14, 2025). The ongoing research coverage on naoo AG with regular update studies and analyst assessments has thus begun.
In the GBC Reseach study, naoo is classified as a "platform of the latest generation in the field of AI-based social media technology". naoo is therefore the first social media platform to combine a strong focus on gamification and loyalty. The GBC analysts see the strong integration of the naoo platform with local retailers as a sales and marketing channel for business customers as a particular advantage of naoo. According to the study, other strong growth drivers are the increasing use of AI technologies in the digital platform and increased synergies with the recently acquired influencer marketing agency Kingfluencers. The implementation of the buy-and-build strategy and the continued significant growth of the social media market as a whole also opened up additional potential.
The analysts at GBC are therefore forecasting dynamic sales growth for naoo in the coming years. Revenue is expected to rise rapidly from around CHF 0.4 million in the past financial year 2024 to around CHF 48.3 million in 2027 and more than double again to around CHF 100.6 million in the following year 2028, with EBIT of around CHF 17.5 million and net income of a good CHF 15.0 million expected for this financial period. Based on the expected dynamic sales and earnings development, the GBC analysts give the naoo share a buy rating and a price target of CHF 26.50 in their recently published initial study.
The complete research study is available at: https://naoo.com/s/20250714_naoo_Initial_Coverage.pdf on the naoo-IR page
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329). Further information can be found at https://naoo.com/
Contacts:
Media and investors
Karl Fleetwood, Head of Operations, karl.fleetwood@naoo.com
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Phone: +49 (0) 69 905505-52
Fax: +49 (0) 69 905505-77
Mobile: +49 (0) 178 2060388
E-mail amuehlhaus@edicto.de
Users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
