naoo subsidiary Kingfluencers strengthens earning power
Kingfluencers achieves positive operating cash flow again in the first half of the year
Incoming orders increased by 5.3% to CHF 5.93 million in the first half of 2025
Sales focused on media-rich sectors with high growth potential
Performance program brings sustainable cost savings of CHF 0.6 million p.a.
Digitization and restructuring in administration are also having an impact
Basis created for further sustainable growth
Zurich, July 01, 2025 naoo AG (ISIN: CH1323306329, WKN: A40NNU), operator of the unique social media app naoo, reports a positive economic development of its subsidiary Kingfluencers AG: In the first half of 2025, it once again achieved a positive cash flow from operating activities. The legacy liabilities from the previous financial year 2024 were deferred in the amount of CHF 1.2 million, which naoo AG is contributing.
With the contribution of CHF 0.75 million already made, the majority of this financial obligation from the Kingfluencers acquisition has been fulfilled. The remaining CHF 0.45 million will be contributed by the end of the year, after which the additional cash burden will be completely eliminated.
The rapid operational success of Kingfluencers is also the result of a consistently implemented realignment. As part of the performance program initiated in December 2024, which was systematically implemented under new management. It is characterized by organizational and structural optimizations and a strategic focus on the core business of influencer marketing and campaign management. The team size was streamlined by around 15% overall with a focus on marketing and new services, while the areas strategically important for further growth were strengthened at the same time.
The move to new, centrally located office premises also made it possible to reduce office costs by around 15%. A comprehensive project to reorganize administrative processes in the areas of finance, administration and back office in conjunction with ongoing digitalization was also initiated. The total expected savings amount to CHF 0.6 million per year, while at the same time increasing transparency and controllability. 30-40% of the savings will already be seen in the current year.
In addition to optimizations on the cost side, dynamic business development was another important driver of this positive trend. Pleasing sales growth was achieved with several major customers - particularly in the consumer goods, food retail and food industry sectors. Incoming orders rose by 5.3% to CHF 5.93 million in the first half of 2025 compared to the first half of 2024.
The market environment in the DACH region is also showing strong momentum: According to the Influencer Marketing Benchmark Report 2025 by Influencer Marketing Hub, the market volume is expected to exceed EUR 1.3 billion by 2025 - with annual growth rates of between 12 and 15 percent.
An additional lever lies in the realignment of sales. Until now, over 50% of the companies with the largest advertising budgets in Switzerland were not yet the focus of sales efforts. Sales efforts have now been focused on precisely these customer segments. This reveals considerable potential for further growth - through the targeted acquisition of new customers and the sustainable development of existing customer relationships.
Chris Bitzer, CEO of Kingfluencers AG, explains:
"The increase in earnings to this extent is the result of hard work, clear priorities and a determined team. We have focused on our core business, reduced unnecessary complexity and implemented it with great discipline. The fact that the business is operationally cash flow-positive again and at the same time has been able to further increase the trust of leading brands shows how sustainable our new foundation is."
Gregor Doser, Managing Director DACH of naoo AG and Chief Commercial Officer of Kingfluencers AG, comments: "We have concentrated our sales resources where the largest media spend budgets are. The fact that only half of our customers have so far been in these segments shows the untapped potential. This is exactly where we are now starting - with significantly sharper positioning, targeted access to relevant decision-makers and a team that consistently invests in talent and moves ever closer to the needs of our customers."
Kingfluencers is now an integral part of the naoo ecosystem and complements the platform with global influencer networks with a wide reach and data-based campaign logic. The foundations for further growth - both in Switzerland and in other German-speaking countries - have thus been laid.
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329). Further information can be found at: https://www.naoo.com.
About Kingfluencers
Kingfluencers AG is the leading Swiss agency for influencer and social media marketing, headquartered in Zurich and part of the naoo Group. Since 2016, the company has established itself as a key partner for brands looking to implement authentic and effective digital campaigns. Kingfluencers combines performance marketing with powerful storytelling across all relevant channels. With a strong network of 3,000 influencers, a proprietary AI-powered campaign platform and a results-oriented, data-driven approach, Kingfluencers has implemented over 2,100 successful campaigns in the DACH region. In 2025, Kingfluencers became part of the naoo Group - with the aim of actively shaping the future of social media in Switzerland and beyond.
Contacts:
Media and investors
Karl Fleetwood, Head of Operations, karl.fleetwood@naoo.com
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Phone: +49 (0) 69 905505-52
Fax: +49 (0) 69 905505-77
Mobile: +49 (0) 178 2060388
E-mail amuehlhaus@edicto.de
Users and users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
