naoo launches Profile Grid - Swiss app reaches next milestone in the social media race
The new profile grid shows all posts permanently in a clearly arranged gallery format
Creators benefit from higher visibility, clear structure and strong fan loyalty
Companies present their offers and content directly in the naoo profile
naoo combines grid, gamification, geolocation and naoo-points reward system to create a unique user experience
Zurich, August 12, 2025 - With today's update, the Swiss social app naoo is introducing a key new feature: a dedicated profile grid in each user profile, where all posts are displayed in a visually clear gallery format - similar to other social media platforms. The new function provides an overview, structure and permanent visibility.
The new function effectively complements the important unique selling points that characterize naoo social media, such as the naoo-points reward system, with which all users are systematically rewarded for their achievements.
Gregor Doser, Managing Director DACH at naoo and Chief Commercial Officer of Kingfluencers, explains: "A visual grid is also familiar from other platforms - but with naoo it has a completely different effect: it reinforces our unique selling points with gamification, local offers and naoo-points reward system. Creators not only get a permanent gallery for their content, but also an interactive showcase that rewards fans, engages brands and brings places to life."
Some of the biggest creators from the naoo and Kingfluencer universe had requested such a function in order to be able to present their content in a stronger, more long-term and more curated way. For these influencers and the entire community, the new profile grid therefore represents real progress. Content is easier to discover and users get a complete picture of a profile at a glance - whether fashion, food, music or sport. The profile grid makes it possible to delve deep into the content of a profile and gain a lasting impression.
The new profile grid strengthens the basic logic of naoo: it brings structure to content that is more than just snapshots. Stories, recommendations or locally relevant posts are given a permanent place in the grid and make profiles clearer, more relevant and more effective. The profile grid thus creates ideal conditions for making naoo-typical functions such as map integration, interaction and naoo-points reward systems even more visible and tangible.
The history of social networks shows how central the visual structure is to the identity of a platform. Facebook changed how we perceive content with the feed, Instagram with the grid. naoo now combines both principles - supplemented by its own characteristic elements such as gamification, naoo-points rewards and local links - and creates a new user experience that goes beyond traditional social media. The new profile grid is key here: it brings order to the content, depth to the interaction and impact to every action.
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system
naoo promotes user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329). Further information can be found at: https://www.naoo.com.
About Kingfluencers
Kingfluencers AG is the leading Swiss agency for influencer and social media marketing, headquartered in Zurich and part of the naoo Group. Since 2016, the company has established itself as a key partner for brands looking to implement authentic and effective digital campaigns. Kingfluencers combines performance marketing with powerful storytelling across all relevant channels. With a strong network of 3,800 influencers in Switzerland and Germany, its own campaign platform and a results-oriented, data-driven approach, Kingfluencers has
Kingfluencers has implemented over 2,100 successful campaigns in the DACH region. In 2025, Kingfluencers became part of the naoo Group - with the aim of actively shaping the future of social media in Switzerland and beyond.
Contact:Contact for media and investors
Karl Fleetwood
Chief Operating Officer & Chief Financial Officer karl.fleetwood@naoo.com
Contact for users and creators
Benjamin Duthaler
Head of Community Management benjamin.duthaler@naoo.com
