naoo presents "naoo Sense 2" - a new AI-based feed algorithm for more relevant content
New naoo Sense 2 recommendation system delivers more relevant content based on various sources in real time
The feed combines interests, trends, location and community signals in real time
Developed on Gaia, naoo's scalable AI and data infrastructure
Helps users discover content that is topical, personal and local
Zurich, June 5, 2025 - naoo AG (ISIN: CH1323306329, WKN: A40NNU), operator of the unique social media app naoo, will release a new version of its content feed in early July 2025. "naoo Sense 2" marks the next evolutionary stage of naoo's proprietary AI recommendation system and is based on a multi-dimensional architecture that combines various contextual signals in real time.
The new feed combines personal interests, trending topics, local content and social dynamics into a much more customizable and engaging user experience. A special feature of naoo Sense 2 is its ability to recognize and organize content on a semantic level. Using a powerful Visual Large Language Model (VLM), the system analyzes what can be seen in an image or video - from locations and objects to styles and moods - and assigns this information to meaningful topics. The feed is therefore not just based on statistical popularity, but on content that is current, context-sensitive and personally relevant.
This selection of content is based on the specially developed Gaia data platform and follows a new, systematically weighted logic. Signals such as proximity, interest, topicality and social dynamics are incorporated into the weighting in real time. The result is a highly personalized and emotionally enriched context-aware feed for each user, which reflects not only the click behaviour but also the real life world of the user.
naoo Sense 2 is the first product to be fully based on Gaia - naoo's high-performance data infrastructure, which was launched in May. Gaia enables the intelligent processing and aggregation of millions of posts, interactions and location signals.
Dr. David Liu, Head of AI at naoo, explains: "At naoo, we have a world-class team of software, cloud and data engineers. This technical excellence allows us to bring innovations to the market at high speed. In just a few weeks, we will be able to roll out our new feed, which intelligently combines interests, locality and community trends - for a more relevant user experience in everyday life.
Additional AI-based product innovations are already in development and will be gradually introduced over the coming months as part of the naoo Sense roadmap.
About naoo
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Düsseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329). Further information can be found at: https://www.naoo.com.
About Kingfluencers
Kingfluencers is a company of naoo AG and operates as a specialized agency brand within the naoo Group. Kingfluencers is the leading Swiss agency for influencer and social media marketing. Since its foundation in 2016, the company has established itself as a central partner for brands that want to realize authentic and effective digital campaigns. With an extensive network of over 3,000 influencers, data-driven strategies and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels - from Instagram, TikTok and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers sets new standards for creative, data-driven and targeted influencer marketing in Switzerland and beyond.
Contacts:
Media and investors
Karl Fleetwood, Head of Operations, karl.fleetwood@naoo.com
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Phone: +49 (0) 69 905505-52
Fax: +49 (0) 69 905505-77
Mobile: +49 (0) 178 2060388
E-mail amuehlhaus@edicto.de
Users and users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
