naoo Secures IQ Venture Club as a New Investor
After a comprehensive review of naoo’s business model, growth potential, and management, a venture investor from Zug has decided to invest in the company
Zug, Zurich, Switzerland – September 16, 2026 – naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered social discovery, activation, and commerce platform, has secured a new investor in the Zug-based IQ Venture Club. The investment decision follows a multi-stage due diligence process in which IQ Venture Club thoroughly reviewed naoo’s business model, market positioning, growth strategy, and future development potential.
IQ Venture Club takes a unique approach to investing: In addition to traditional economic and strategic criteria, the systematic assessment of the people behind a company plays an important role. In the case of naoo, the 9-Field Methodology developed by Swedish leadership and organizational development expert Mikael Åslund was also applied.
On the IQ Venture Club side, the investment process was overseen by Kaspar Neftel and Siggi Koegl, among others. The team behind IQ Venture Club brings together diverse backgrounds in entrepreneurship, finance, technology, entertainment, and leadership development. Koegl has decades of experience as an entrepreneur and investor in the technology and entertainment sectors. Neftel also brings an exceptional international entrepreneurial background and a broad network to the table. Combined with Åslund’s leadership expertise, IQ Venture Club thus combines traditional investment analysis with entrepreneurial experience and a special focus on the people behind a company.
“We’ve taken a close look at naoo, its business model, its strategy, and the people behind the company. We’re particularly impressed by its ambition to bring together social media, the creator economy, and commercial activation within an integrated ecosystem. We see significant potential in naoo’s next phase of development and look forward to supporting the company as an investor,” says Kaspar Neftel of IQ Venture Club.
“The fact that IQ Venture Club decided to invest in naoo following this rigorous review process is a strong signal for us. Especially at this stage of our development, it is invaluable to have experienced entrepreneurs who share our ambition and are willing to join us on this journey,” says Dr. Thomas Wolfensberger, founder and senior advisor of naoo AG.
With IQ Venture Club, naoo is broadening its investor base while also gaining a partner who can contribute not only capital but also entrepreneurial experience, strategic guidance, and an international network to the company’s future development.
About IQ Venture Club
IQ Venture Club is a Swiss venture capital firm based in the canton of Zug. Its investment approach combines the analysis of business models, markets, and growth potential with a particular focus on the entrepreneurs and management teams behind the companies. In addition to capital, IQ Venture Club supports its portfolio companies with entrepreneurial expertise, strategic guidance, and an international network. The team brings together extensive experience in entrepreneurship, technology, finance, entertainment, and leadership development.
About naoo
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable real-world results. At the heart of the group is the naoo platform—a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. At the same time, it creates significant added value through local incentives, measurable engagement centered on physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards. Together with Kingfluencers AG—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in the areas of creators, campaigns, and brand storytelling. This creates new opportunities to expand the marketing funnel between digital campaigns and real-world interaction.
In addition, naoo is continuously expanding its ecosystem through its own creator-driven media formats, such as Vertical Shorts and Content Hubs. These expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people across the group’s activities, and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).
Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com
Phone: +41 (0)79 867 10 10
