naoo makes a technological quantum leap
29.02.2024Naoo, a Swiss social media platform, takes a major development step by cooperating with Nordcloud and using the AWS Migration Acceleration Program
After 6 months of development, naoo was able to successfully introduce a graph database (Neptune Graph DB)
User queries could thus be made up to 10 times faster, while at the same time reducing the platform's operating costs by 75%
This improvement enables naoo to implement new functions more quickly and serve the growing user base more efficiently.
Foundation stone laid for scaling from 50,000 active users to several million users.
Zug, February 29, 2024 - naoo, the pioneering platform in the Swiss social media sector, known for its authentic and locally inspired content, announces a significant technical achievement by implementing the AWS Migration Acceleration Program (MAP) in cooperation with Nordcloud, a renowned IBM Group company and official AWS partner. This strategic partnership has enabled naoo to greatly improve its backend infrastructure, reduce operating costs by 75% and scale the platform's capacity to several million users at a constant cost.
Thanks to this partnership, naoo was not only able to realize a significant cost reduction, but also establish a future-oriented architecture. The introduction of the Neptune Graph DB has improved query times in the context of social connection processing by up to a factor of 10. These far-reaching technological improvements help naoo to implement new functions more quickly and serve an ever-growing user base more efficiently. In parallel, naoo has started the AWS Migration & Modernize phase, enabling naoo to invest even faster in the modernization and expansion of its infrastructure.
Andrei Osminskii, AWS Solutions Architect and lead software engineer at naoo, explained: "We wanted to develop a solution that would enable naoo to efficiently process highly connected social data and reach millions of users with very fast response times. The migration from SQL to a graph database was a significant project as we also redesigned the entire storage layer. The results have been phenomenal: our users experience up to 10 times faster load times, while our infrastructure costs have dropped by 75%. In addition, the graph database is a great foundation for further UX improvements such as AI-based content recommendations."
These significant advances underline naoo's ambition to be a leader in social media innovation. In particular, the increased performance of the naoo app has significantly improved the user experience by making it much more responsive, reliable and user-friendly. All these improvements bring significant added value for users.
Thomas Wolfensberger, founder of naoo.AG: "By working with Amazon Web Services (AWS) and Nordcloud/IBM, as well as our naoo team with its outstanding cloud engineers, we have been able to develop an infrastructure that puts us on par with some of the most technologically advanced companies. The scaling step through our graph database enables us to reach millions of users."
About naoo AG
naoo AG develops and operates a Swiss social app that has all the key features of well-known social networks, but also offers unique additional functions. For example, naoo brings people together based on their interests and preferences ("making friends") and deepens existing relationships by comparing these interests between individual users ("staying friends"). With the naoo points system, naoo wants to thank its users for their commitment and let them share in the success of the platform. naoo awards points for everyday actions in the app such as posts, likes, follows, inviting friends or answering questions. Your business customers can publish offers on the platform that are tailored to the individual needs of users and motivate them to come to their business locations by awarding naoo points. Depending on the availability of corresponding vouchers, naoo points can be exchanged for cash, among other things. Central to this is the idea that naoo users are always rewarded for their attention and engagement on the platform. naoo is based in the city of Zug in Switzerland and employs a team of twelve people. The naoo app is available in the App Store for IOS or in the Play Store as an Android version.
naoo AG is based at Baarerstrasse 21 in Zug, Switzerland.
Further information can be found at www.naoo.com
Contact:
Media and investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com
Axel Mühlhaus/ Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel: +49 (0) 69 905505-52
e-mail naoo@edicto.de
Users and users
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com
